This week I had the privilege of hosting my third NBDA Bicycle Retailer Radio podcast. It definitely gets me out of my comfort zone as, like most people, I hate my recorded voice. My latest podcast is an interview with Monica Garrison, Black Girls Do Bike (BGDB) founder, and Chicago chapter Shero, Celeste Adams.
Almost four years ago, I first heard of the organization during a Trek Women’s Advocate summit. A couple of the advocates happened to be active in BGDB, and I learned about the Chicago chapter.
With over 100 chapters in the US, BGDB is a nonprofit growing and supporting a community of women of color who share a passion for cycling. They strive to establish a comfortable place where female cyclists can support, advise, organize rides and promote skill-sharing. By sharing positive images of ladies and their bikes, they affirm that black girls do bike! BGDB also encourages bike advocacy, education, volunteerism, and safety in all communities and worldwide.
The cycling industry is moving at a snail’s pace and has only recently started using black and brown models in ads. But there’s still a ways to go. Besides ads, they need to consider all riders when designing gear. For example, helmets are challenging to fit someone with natural hair, an afro, or dreadlocks. Honestly, it shouldn’t be that hard to develop a helmet for this market.
Listen to my interview as I talk to Monica and Celeste about various topics, including BGDB’s recent partnership with Zwift to create a community of accessibility, inclusivity, and equality year-round.
Enjoy the Ride,
Sheri
Sunflowers and Pedals 