SHERI: There’s been an exciting increase in spectators, viewership, and sponsorship for women’s sports. Can you share any specific data or key metrics? Is there one country that leads viewership of the TdFFaZ over any other? KATE: We don’t have the broadcast stats in yet, but I heard early reports that over 50% of televisionsContinue reading “An interview with Kate Veronneau, Director of Women’s Strategy at Zwift – 2024 Tour de France Femmes avec Zwift”
Tag Archives: women’s bike racing
BMC’s Commitment to Women’s Cycling: Supporting Racing and Riding
I had the opportunity to ask Joan Hanscom, North American Marketing Manager at BMC, a few questions, delving deeper into their initiative to get more women on bikes.
Sunflowers and Pedals 