Tag Archives: Zwift

An interview with Kate Veronneau, Director of Women’s Strategy at Zwift – 2024 Tour de France Femmes avec Zwift

SHERI: There’s been an exciting increase in spectators, viewership, and sponsorship for women’s sports. Can you share any specific data or key metrics? Is there one country that leads viewership of the TdFFaZ over any other? KATE: We don’t have the broadcast stats in yet, but I heard early reports that over 50% of televisionsContinue reading “An interview with Kate Veronneau, Director of Women’s Strategy at Zwift – 2024 Tour de France Femmes avec Zwift”

Together We Ride

March 8th marks the 111th anniversary of International Women’s Day, which celebrates women’s achievements, raises awareness against bias and takes action for equality. And March 5-8th marks the 3rd annual International Women’s Day – Together We Ride™. This year the goal is to make it bigger, better, and farther reaching than previous years. Dawn Piech,Continue reading “Together We Ride”