In the era of automation and standardization, especially in the bicycle industry, custom wheels are a rare find. Nowadays, wheel builders are few and far between, let alone female. Recently, Leah Sanda at PSIMET built a set of carbon fat tire wheels for my boyfriend. He mentioned Leah was someone I should interview. And heContinue reading “Why You Should Consider a Custom Wheel Set vs. Production”
Tag Archives: bicycling
Stand Up and Advocate for Change
As a child my parents always instilled in me to stand up for what I believe in and if I see something wrong, speak up. I’ve embraced their teachings throughout my life. Sometimes it wasn’t popular, but more often than not it brought about change. I’m by all means not in the ranks of GretaContinue reading “Stand Up and Advocate for Change”
Sunflowers and Pedals 