Author Archives: Sheri Rosenbaum

An interview with Kate Veronneau, Director of Women’s Strategy at Zwift – 2024 Tour de France Femmes avec Zwift

SHERI: There’s been an exciting increase in spectators, viewership, and sponsorship for women’s sports. Can you share any specific data or key metrics? Is there one country that leads viewership of the TdFFaZ over any other? KATE: We don’t have the broadcast stats in yet, but I heard early reports that over 50% of televisionsContinue reading “An interview with Kate Veronneau, Director of Women’s Strategy at Zwift – 2024 Tour de France Femmes avec Zwift”

Tifosi Launches Third Annual Awareness Collection in Support of Breast Cancer Research

Tifosi Optics relaunches its Breast Cancer Awareness Collection, donating 100% of net profits to the Lynn Sage Breast Cancer Foundation. The initiative aims to raise awareness and surpass $10K in donations this year.

Pedaling Through Pure Michigan: A Journey on the Kal-Haven Trail

The advantage of being retired is you avoid the weekend crowds when traveling and riding. A couple of weeks ago, I drove to Kalamazoo, Michigan, to check the Kal-Haven rails to trails off my ride list. This pristine trail stretches from the shores of Lake Michigan in South Haven, nearly 34 miles to the east,Continue reading “Pedaling Through Pure Michigan: A Journey on the Kal-Haven Trail”

SHREDLY Women’s Cycling Gear Round Up

At the Sea Otter Classic, Marley Blonsky promoted SHREDLY, a brand focused on empowering female riders. The reviewed products include the Beyond Technical Long Sleeve Jersey and All Time and Limitless shorts, all praised for comfort and style but noted for running large. Long fingered gloves offer breathability but have limited touchscreen responsiveness.

Chasing Lael Wilcox: Inspiring the Global Cycling Community

I’ve only “met” Lael Wilcox once when she graciously agreed to be interviewed for my blog. I was struck by how remarkably humble, kind, driven, and friendly she was, not to mention an amazing ultra-endurance cyclist. Since that interview, I’ve been following her races and adventures. When I heard that Lael was starting her record-breakingContinue reading “Chasing Lael Wilcox: Inspiring the Global Cycling Community”

Cycling Through Tragedy: A Journey of Healing and Advocacy

On the morning of July 4, 2022, I was cycling near Lake Michigan with friends, a pastime that has always been my happy place. As we were winding our way back west to head home, we found ourselves delayed at the intersection of U.S. Highway 41 and Westleigh Road due to a flurry of policeContinue reading “Cycling Through Tragedy: A Journey of Healing and Advocacy”

Smith Triad Bicycle Helmet with Mips & Aleck Crash Sensor

Smith Optics Triad Mips Aleck Crash Sensor Helmet offers comprehensive safety, comfort, and advanced technology. It integrates Mips, Zonal KOROYD, and the innovative Aleck Crash Sensor, providing enhanced protection and peace of mind. The adjustable fit system, effective ventilation, and antimicrobial lining ensure comfort for the rider.

Keeping the “Girls” Happy: Merino Wool Sports Bra

BRANWYN has introduced its first Merino wool racerback sports bra. It is highly compressive and keeps the “girls” in place. The seamless construction virtually guarantees no chaffing, even after wearing it all day. Initially, I found the bra challenging to put on and take off due to its snug fit. However, after a few wearingsContinue reading “Keeping the “Girls” Happy: Merino Wool Sports Bra”

Conquering the Trans Am: Leah Goldstein’s 2024 Race Experience

In March, I chatted with Leah Goldstein about her 2021 Race Across America (RAAM) win and asked about her bucket list (read the interview here). She alluded to the Trans Am race but didn’t let on that plans were already in the works. Leah recently placed 3rd overall and 1st female rider to finish theContinue reading “Conquering the Trans Am: Leah Goldstein’s 2024 Race Experience”