An interview with Kate Veronneau, Director of Women’s Strategy at Zwift – 2024 Tour de France Femmes avec Zwift

SHERI: There’s been an exciting increase in spectators, viewership, and sponsorship for women’s sports. Can you share any specific data or key metrics? Is there one country that leads viewership of the TdFFaZ over any other? KATE: We don’t have the broadcast stats in yet, but I heard early reports that over 50% of televisionsContinue reading “An interview with Kate Veronneau, Director of Women’s Strategy at Zwift – 2024 Tour de France Femmes avec Zwift”

Tifosi Launches Third Annual Awareness Collection in Support of Breast Cancer Research

Tifosi Optics relaunches its Breast Cancer Awareness Collection, donating 100% of net profits to the Lynn Sage Breast Cancer Foundation. The initiative aims to raise awareness and surpass $10K in donations this year.

Chasing Lael Wilcox: Inspiring the Global Cycling Community

I’ve only “met” Lael Wilcox once when she graciously agreed to be interviewed for my blog. I was struck by how remarkably humble, kind, driven, and friendly she was, not to mention an amazing ultra-endurance cyclist. Since that interview, I’ve been following her races and adventures. When I heard that Lael was starting her record-breakingContinue reading “Chasing Lael Wilcox: Inspiring the Global Cycling Community”

Keeping the “Girls” Happy: Merino Wool Sports Bra

BRANWYN has introduced its first Merino wool racerback sports bra. It is highly compressive and keeps the “girls” in place. The seamless construction virtually guarantees no chaffing, even after wearing it all day. Initially, I found the bra challenging to put on and take off due to its snug fit. However, after a few wearingsContinue reading “Keeping the “Girls” Happy: Merino Wool Sports Bra”

Conquering the Trans Am: Leah Goldstein’s 2024 Race Experience

In March, I chatted with Leah Goldstein about her 2021 Race Across America (RAAM) win and asked about her bucket list (read the interview here). She alluded to the Trans Am race but didn’t let on that plans were already in the works. Leah recently placed 3rd overall and 1st female rider to finish theContinue reading “Conquering the Trans Am: Leah Goldstein’s 2024 Race Experience”

The Best Women’s “Nature Break” Bibs

These Jelenew Quick-Release Zippered bib shorts revolutionize bathroom breaks for women cyclists. The innovative buckle strap system and rear zipper allow for easy removal without taking off the jersey, offering convenience and coverage. Crafted from high-quality POWER fabric with UPF 50+ protection, these bibs also feature thigh pockets and comfortable chamois for long rides. Retailing at $329, they are available in sizes XXS-5XL.

Rediscovering My Mojo

After battling illness and a loss of fitness, the author found motivation in a challenging cycling weekend in Wisconsin. Despite initial doubts, the ride rebuilt her confidence. She emphasize the importance of ignoring negativity, pushing forward, and surrounding oneself with supportive friends on the road to success.

Wild Rye Ventures into Gravel Gear

Wild Rye Price: $149 (jersey or bibs) Sizes: 0-18 (jersey or bibs) Fit: Slim (jersey); Athletic (bibs) Colors: Jersey (Purple Haze, Black, Witchy Woman); Bibs (Black) Many readers may not be familiar with Wild Rye, but the company is well known in the MTB community. Per the company’s website, it was “founded in August 2016,Continue reading “Wild Rye Ventures into Gravel Gear”

The Perfect Fit: Cycling Sunglasses for a Woman’s Slimmer Face

Navigating the plethora of cycling sunglasses can be daunting, especially for women who often find many models designed for broader, male facial structures. However, the Smith Optic’s Bobcat and KOO ALIBAI sunglasses are two excellent choices, offering options that, in addition to being stylish and functional, are also designed with a woman’s slimmer face inContinue reading “The Perfect Fit: Cycling Sunglasses for a Woman’s Slimmer Face”

Unleashing BMC’s Roadmachine: A Thrilling Adventure at Sea Otter’s Gran Fondo

The Sea Otter Classic in Monterey, California, offered an opportunity for an epic 50-mile bike ride. The author’s bike rental plans changed when BMC lent their new Roadmachine model. The ride featured thrilling descents, challenging climbs, and breathtaking coastal views, making it a memorable experience.