As a Midwestern cyclist, when the temperatures start to dip and the snow is flying, I reach for my 45NRth gear. This Minnesota-based company understands the challenges of winter weather and designs its gear to keep you comfortable and warm, from head to toe, in the harshest conditions. I’ve been wearing 45NRTH for a decadeContinue reading “Get Ready to Ride in Any Condition”
Author Archives: Sheri Rosenbaum
Unlocking the Adventure: Your Ultimate Guide to Bikepacking
Are you ready to hop on your bike and venture into the great outdoors? Bikepacking might just be the adventure you’ve been seeking! I recently moderated a virtual panel discussion, “Unlocking the Adventure: Your Ultimate Guide to Bikepacking,” which was a resounding success. I’m excited to share the highlights with you. Whether you missed itContinue reading “Unlocking the Adventure: Your Ultimate Guide to Bikepacking”
Sunglasses With an Artisan Flair
Who says sunglasses are boring? Not the new Smith limited-edition artist series featuring internationally recognized illustrator, author, and avid cyclist Lisa Congdon is far from boring. The bright and vibrant graphics adorn two of Smith’s popular frames – Bobcat and Sway. Congdon began her artistic journey in her early 40s and has since published tenContinue reading “Sunglasses With an Artisan Flair”
Velocio 2024 Women’s Cold Weather Gear Roundup
Velocio’s product managers developed an outstanding new product line for Fall/Winter cycling. Overall, I was highly impressed with the high quality and performance of the individual items. The gear is versatile and can be mixed and matched to suit various conditions. While the price point is on the higher side, these items will last throughContinue reading “Velocio 2024 Women’s Cold Weather Gear Roundup”
Celebrating Women-Led Wednesday: A Spotlight on Women-Owned Businesses in Cycling
Tomorrow isn’t just the prelude to Thanksgiving weekend; it’s Women-Led Wednesday, a transformative initiative celebrated annually and designed to boost visibility and support for women-led businesses. This day encourages consumers to shop from women-led brands, promoting a more gender-balanced economy. The initiative highlights the importance of shopping from these businesses and emphasizes sharing and supportingContinue reading “Celebrating Women-Led Wednesday: A Spotlight on Women-Owned Businesses in Cycling”
My Adventure: Inspired by Lael Wilcox’s Ride Around the World
I spent the summer watching Lael Wilcox’s tracker as she rode around the world and ultimately broke the Guinness world record. As luck would have it, I had the opportunity to ride with her on the last day as she headed to Chicago. I couldn’t help but be inspired by her to plan an adventureContinue reading “My Adventure: Inspired by Lael Wilcox’s Ride Around the World”
An interview with Kate Veronneau, Director of Women’s Strategy at Zwift – 2024 Tour de France Femmes avec Zwift
SHERI: There’s been an exciting increase in spectators, viewership, and sponsorship for women’s sports. Can you share any specific data or key metrics? Is there one country that leads viewership of the TdFFaZ over any other? KATE: We don’t have the broadcast stats in yet, but I heard early reports that over 50% of televisionsContinue reading “An interview with Kate Veronneau, Director of Women’s Strategy at Zwift – 2024 Tour de France Femmes avec Zwift”
Tifosi Launches Third Annual Awareness Collection in Support of Breast Cancer Research
Tifosi Optics relaunches its Breast Cancer Awareness Collection, donating 100% of net profits to the Lynn Sage Breast Cancer Foundation. The initiative aims to raise awareness and surpass $10K in donations this year.
Pedaling Through Pure Michigan: A Journey on the Kal-Haven Trail
The advantage of being retired is you avoid the weekend crowds when traveling and riding. A couple of weeks ago, I drove to Kalamazoo, Michigan, to check the Kal-Haven rails to trails off my ride list. This pristine trail stretches from the shores of Lake Michigan in South Haven, nearly 34 miles to the east,Continue reading “Pedaling Through Pure Michigan: A Journey on the Kal-Haven Trail”
SHREDLY Women’s Cycling Gear Round Up
At the Sea Otter Classic, Marley Blonsky promoted SHREDLY, a brand focused on empowering female riders. The reviewed products include the Beyond Technical Long Sleeve Jersey and All Time and Limitless shorts, all praised for comfort and style but noted for running large. Long fingered gloves offer breathability but have limited touchscreen responsiveness.
Sunflowers and Pedals 